21 Ways to Promote Your Book With One Blog Post


You have the book. The digital product is yours. You've got the virtual training. Now what? Simple. Now, you need to make it popular.

With all that's available online, you have a wealth of possibility at your fingertips.

Through blogging is one of the best ways to spread the word, establish credibility and position your message.

Let's say you have a book that you want to promote. After you've completed the blog post, it's time for targeted effort to share the post.

The more visibility the post receives obviously the more opportunity to sell the "thing" you have for sale.

21 ways to promote your book through a blog post:

Rather than simply writing content for your blog, you will get much more traction by posting a bit of the content elsewhere in order to lead readers back to your blog postings. Send the first paragraphs of your blog post to your subscribers with "read the entire article" and the permalink to the blog post.

Post the permalink on social media. It's likely you have several social media accounts. These are great places to place your blog posts.

Take short snippets from your blog post and use these as tweets. Within a 5 - 10 minute period, you can literally write 25 tweets, if you simply take the content out of your blog post.

Be sure to use hashtags to gain more traction. You could, for example, use #dogtraining #dogs in your book.

You can post on Social Network Groups that allow daniel lawrence you to do this. Not all groups allow you to self-promote, so be sure to adhere to the group rules.

Post the blog post to Slide Share. It's amazing how quickly you can get hundreds of views for your posts on Slide Share. Invite readers to go to your blog to read more posts you've written.

Post the full article on 3 - 6 top article directories. In the resource box you can direct readers back to your blog with something like, "For more articles by _____________ go to _____________."

You can promote your post by adding it to communities.

Add images that are specific to the topic of your writing. A book cover image is a great idea.

Stay on top of comments posted about the post and respond in a timely manner. The more interaction you have with your readers, the better.

Keyword optimize for your headline and post. This is essential for getting the most out of your efforts.

Video can be added to your post. More and more every day, video plays an important role in gaining interest and traction for your efforts. A 30-second video can generate interest and help you get noticed.

Ask readers to take some type of action at the end of the post. You could ask readers to comment, sign up for something, purchase your book, or hit the share buttons on social media. You can encourage readers to take action by getting them to comment, opt in for something, buy your book or simply hit one of the social media share buttons.

Offer multiple ways for visitors to your blog to join your subscriber list. Providing solutions to specific problems will get more opt-ins than something too general.

Put portions of your blog post in an autoresponder (AR) sequence leading back to the original post by way of the permalink at the end of the AR message.

With high-trending topics, make the media aware of your post. You never know what can happen as a result.

Send an invitation to other bloggers, media, and people with a wide reach to interview you on their podcast, blog, or as a featured expert at a telesummit.

Create a short video about the blog post that you load on YouTube. Put the post permalink in the description of the video.

Get a simple infographic designed that highlights the main points of the blog post. Post the infographic on various social media locations.

The content can be repurposed into an article. Post on a minimum of three article directories with mention of your blog post in the article.

Utilize Pinterest and Instagram to catch the visual fans and lead them back to the original post.

Bottom line is this: your job is to do all you can to get the word out about your book, info product, or other digital product. The fact is you're not selling the "thing."

You're actually using the "thing" as the vehicle for something bigger-your message. The packaging is only one piece to the puzzle.